“BOOK”

“Book” is an editorial catalogue designed to reflect the distinct aesthetic and conceptual language of Virgil Abloh and his streetwear brand, Off-White. More than just a visual showcase, this piece serves as both an informative and inspirational deep dive into Abloh’s world—his creative philosophy, his design evolution, and the cultural impact of Off-White.

The name “Book” is a nod to Abloh’s signature use of quotation marks—one of his most recognizable design trademarks. By placing familiar terms in quotes, he challenges the viewer’s perception and meaning of everyday objects. This catalogue embraces that spirit, using quotation as a visual and thematic device throughout. Every layout, typographic choice, and grid system was designed to feel like a natural extension of the Off-White brand—clean, conceptual, and intentionally self-aware.

The publication explores Abloh’s role not just as a fashion designer, but as a cultural architect—blending art, design, and streetwear into one of the most influential brands of the 21st century.

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