3 mo. | 2019
Bell has decided that their residential landline telephone service is no longer a core service, and will spin off as a separate, independent company, called “Allo”. Allo’s mission is to connect you to your friends and family. Always there when you need it - to wish a loved one happy birthday, or in a time of need - Allo connects you to the world. This brand identity is reflective of the brand’s positioning and key attributes: connected, straightforward and cheerful.