![](https://freight.cargo.site/t/original/i/340a103396731dc284142fe16f998b370b25bbd727eac8fcd5e958e8e1286356/Allo-Portfolio-01.png)
ALLO
BRAND IDENTITY3 mo. | 2019
Adobe Illustrator
Adobe Indesign
Bell has decided that their residential landline telephone service is no longer a core service, and will spin off as a separate, independent company, called “Allo”. Allo’s mission is to connect you to your friends and family. Always there when you need it - to wish a loved one happy birthday, or in a time of need - Allo connects you to the world. This brand identity is reflective of the brand’s positioning and key attributes: connected, straightforward and cheerful.
![](https://freight.cargo.site/t/original/i/1b75994889f0ddb510993d303e568f568dec7272ded79f02d00a6c22bec8e4c3/Allo-Portfolio-1-02.png)
![](https://freight.cargo.site/t/original/i/b7fd5e0ac5fa655c4226da973aeb6ab2ee4c80b8a041591c0a4d1bb915cb036e/Allo-Portfolio-2-03.png)
![](https://freight.cargo.site/t/original/i/d8321b923a8fe139749540124e8b0c82173251763b628881dce2ccd13a102019/Allo-Portfolio-3-05.png)
![](https://freight.cargo.site/t/original/i/783b0424610a09ffb0cbfd1dac8f0ce170b81bb356de40a6c656774140f25595/Allo-Portfolio-4-06.png)
![](https://freight.cargo.site/t/original/i/8984316fa4284f43ed93a43e8bc400b31769db1160a7d40ca966412d0d2b2e98/Allo-Stationary.jpg)
![](https://freight.cargo.site/t/original/i/49c1eabde9deed2c6f9dd545d88ee7d6dfbf12dddc98bc2529fbc779f91955bf/Allo-Notepads.jpg)
![](https://freight.cargo.site/t/original/i/3e27c7a3b2f152f0b21cd160ecb4fd350fc19e91acda2e0a7deac5611a1a8b5e/mockup-of-some-hardcover-books-on-a-solid-color-surface-1494-el.png)
![](https://freight.cargo.site/t/original/i/8fd58c9cc948367a3f747a476ea914bd82a0f808871cf608c4938b9a9b8538c4/mockup-of-a-rolled-magazine-with-customizable-background-1466-el.png)
![](https://freight.cargo.site/t/original/i/180768493f9e9cf33c97148ec8bd1e3e040abdeb40e68e45422e4edfcc268dd8/billboard-mockup-featuring-a-customizable-background-2861-el1.png)
![](https://freight.cargo.site/t/original/i/1104b2879539d0bf591d912b83d611d806ae3e1525ffd18fc87128a783b92290/Allo-Portfolio-5-08.png)